A Better Way to Target Your Customers

SPBT is a nonprofit membership organization representing the training departments of over 200 pharma, biotech, and medical device companies. Our members train more than 90% of the 100,000-plus salespeople and managers in the industry today. And, our research shows that the average SPBT member company spends about 20% of their budget on outsourced training each year.

As an Industry Partner, you have many opportunities to deliver your company's sales message to our members. These include advertising in FOCUS and on the Web site, and exhibiting at the Annual Conference. Our research shows that nearly three-quarters of our members use these resources for locating new vendors.

If you have any questions or need more information about becoming an Industry Partner, please contact Gregg Haunroth at 608-562-6569 or via e-mail at ghaunroth@spbt.org.

Facts About FOCUS Magazine

The average SPBT member company spends about 20% of budgeted training dollars on outsourced training each year.*

Who makes these buying decisions? Our members, readers of FOCUS.

FOCUS magazine is the quarterly publication of the Society of Pharmaceutical and Biotech Trainers (SPBT).

Readers include directors of training, vice presidents of training, and other senior managers who make regular buying decisions. FOCUS is the only quarterly magazine that reaches this highly influential group-the pharmaceutical and biotech industries' best.

FOCUS helps pharmaceutical and biotech trainers stay current on new products, services, industry events, and training trends. The content is always relevant and driven by the real needs of trainers at all experience levels.

For more information, Gregg Haunroth at 608-562-6569 or via e-mail at ghaunroth@spbt.org.

Download 2008 Focus Ad Rates (Media Kit)

* Source: SPBT Benchmark Study