SPBT Begins 2010 Benchmark Study

SPBT’S 2010 BENCHMARK STUDY TO FOCUS ON KEY INDUSTRY TRENDS IN LEARNING AND DEVELOPMENT INDUSTRY

SPBT has begun work on its 2010 benchmark study, to be released in the first half of 2010. The study will offer an in-depth analysis of learning and development practices in pharmaceutical, biotech, medical device, and diagnostic companies.

“Our 2010 study will offer rich data and valuable insights on topics of greatest interest to training organizations,” says Brian Fagan, SPBT Executive Director. “Training and sales leaders are looking for a credible, confidential source of information, and we consider it part of our mission to provide accurate, reliable data to our industry.”

SPBT contracted with Health Strategies Group to administer and provide the quantitative analysis of the study. “Their significant expertise in sales force effectiveness will help us provide our members with highly relevant, actionable data,” Fagan says.

The SPBT Benchmark Study is completely confidential and is only available to member companies in SPBT. Also, the study is client private; SPBT does not reveal the names of participating companies.

For more information, please contact Brian Fagan, Executive Director, SPBT, at (518)449-1504 or bfagan@spbt.org.

Download fact sheet on the 2007 SPBT study