Focus Magazine

Expert opinion on the toughest challenges in training. News you can use. Interviews with the industry’s most innovative thought leaders.

Whatever learning and development issues your department is trying to tackle, we’ve got clear answers in FOCUS.

FOCUS is the quarterly member magazine of the Society of Pharmaceutical and Biotech Trainers (SPBT).

FOCUS helps pharma and biotech trainers stay current on new products, services, industry events, and training topics. Each issue includes more than 80 pages of news, features, and profiles covering the latest shifts and trends in learning and development. The content is always relevant and driven by the real needs of trainers at all experience levels.

Focus is mailed directly to more than 1,100 top-level decision-makers in over 260 pharmaceutical, biotech, medical device, and diagnostic companies. Here’s the best part: A free annual subscription to Focus is included in every SPBT membership.

What you’ll get in FOCUS:

  • Detailed interviews with some of the industry’s top training directors
  • Regular features on management development, coaching, and leadership
  • In-depth articles on blended learning and e-learning technology
  • Reports on industry trends, including changes in marketing guidelines and practices
  • Analyses of benchmark studies and best practices
  • Case studies
  • Continuing education

Pharmaceutical and biotech training... it’s all in FOCUS.

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