Monday, May 11

7 am-8 pm: Industry Partner registration open

9 am-8 pm: Member registration open

5 pm-8 pm: Welcome reception with hors d’oeuvres and cocktails; dedicated exhibit hall time in the Riverside Exhibit Hall (Purple Level, East Tower)

6 pm-7 pm: Book signing by author David Allen at the SPBT booth!

Tuesday, May 12

6:30 am-7:50 am: Breakfast

6:30 am-7 pm: Industry Partner registration open

6:30 am-6 pm: Member registration open

8 am-9:30 am: Opening session (all welcome) Regency Ballroom (Gold Level, West Tower); Keynote by David Allen

9:30 am-10 am: Break

10 am-11:30 am: WORKSHOP PERIOD 1

Operating at “C” Level -- Gaining Access to Executives in Large, Complex Accounts (HT/DEV)
Tom Stanfill, Aslan Training & Development
Acapulco (Gold Level, West Tower)

Business Acumen and Learning Strategy: Competencies That Every CLO Needs (Heads of Training -- Invitation Only)
Doug Lynch, University of Pennsylvania; Cassandra Frangos, Alkermes
Atlanta (Gold Level, West Tower)

Designing and Developing Effective and Engaging Workshop Activities (IDD)
Andrew Gunning, ETSI; Sal Christina, Stryker Orthopaedics; Frank Penta, EdD, ETSI
Columbian (Bronze Level, West Tower)

Developing a Training Leadership Team Using an Emotional Intelligence Leadership Model (MLD)
Scott Livingston, IntegratEI; Kristin Kos, Abbott Laboratories
Comiskey (Bronze Level, West Tower)

Selling and Coaching in a More Regulated Environment: What Skills Will Help Sales Professionals Survive and Prevail? (MLD)
Celeste Mosby, Wilson Learning
Crystal A (Green Level, West Tower)

Networking Your “Networth” for Career Success (HT)
Rosalind Usheroff, The Usheroff Institute
Crystal C (Green Level, West Tower)

EXTENDED: The Learning Catalyst: Trainer as Classroom Coach, Part 1 (F)
Brian Lange, Perim Consulting
Gold Coast (Bronze Level, West Tower)

Selling Specialty Pharmaceuticals in Today’s Marketplace (HT)
Nadine Evans, Informa Training Partners; Rob Bennett, UCB, Inc.
Haymarket (Bronze Level, West Tower)

Measuring Training Success (D)
Jeff Berk, KnowledgeAdvisors; Ruth Tumbokon, Ortho-McNeil-Janssen Pharmaceuticals, Inc.
New Orleans (Gold Level, West Tower)

M-Learning: Don’t Just Talk about It… Get in the Game! (IDD)
Ian Kelly, Red Nucleus; Andy Howe, Red Nucleus
Picasso (Bronze Level, West Tower)

Conducting a Curriculum Analysis: How and Why (IDD)
Dario Solano, Boehringer-Ingelheim Pharmaceuticals; Brenda Goolsby, IC Axon
San Francisco (Gold Level, West Tower)

Staying Strategic: Maintaining Situational Awareness in a Dynamic Environment (D)
George Schmidt, Campbell Alliance; Sue Iannone, The Schering-Plough Corporation
Toronto (Gold Level, West Tower)

Improving Clinical Acumen (F)
Fredric Marshall, Quantum Learning, Inc.
Water Tower (Bronze Level, West Tower)

11:30 am-6 pm: Exhibit hall open in the Riverside Exhibit Hall (Purple Level, East Tower)

11:30 am-1:30 pm: Lunch in the exhibit hall Riverside Exhibit Hall (Purple Level, East Tower)

11:30 am-1:30 pm: Visionary Change -- Strategically Positioning Your Training Organization for Success in a Changing Market (Heads of Training -- Invitation Only. Lunch provided.)
Marjorie Powell, PhRMA; Joe Green, American College of Cardiology
Atlanta (Gold Level, West Tower)

1:30 pm-3 pm: WORKSHOP PERIOD 2

Education, NOT Regulation: The Case for Proactive, Industry-Wide Standards (HT)
Michelle O’Connor, CMR Institute; Marjorie Powell, PhRMA; Joe Green, American College of Cardiology; Mike Capaldi, Sanofi-Aventis
Acapulco (Gold Level, West Tower)

Driving Pharmaceutical Sales Performance through Simulation (IDD)
Philip Sueper, Performance Development Group; Shane Gorman, Sanofi-Aventis Pharmaceuticals
Atlanta (Gold Level, West Tower)

So You Want to be a Virtual Trainer! (IDD)
Steve Wells, Wyeth; Mack Thompson, Wyeth; Ed Woytowicz, Wyeth
Columbian (Bronze Level, West Tower)

Emotional Eloquence -- The Lost Language of Leadership (MLD)
Doug Stevenson, Story Theater International
Comiskey (Bronze Level, West Tower)

Training Effectively on a Tight Budget (HT)
Laura Montocchio, You Make the Call! Inc.
Crystal A (Green Level, West Tower)

Creating Engaging Training -- Transforming Information into Education (F)
Donna Thomas, AXIOM Professional Health Learning; Carl Seidel, AXIOM Professional Health Learning; Jennifer Fuchs (Simcoe), AXIOM Professional Health Learning; Bridget Siebenson Hoag, Ortho McNeil Janssen Pharmaceutical
Crystal C (Green Level, West Tower)

Put Your Measurement Where Your Money Is -- Improving Coaching Effectiveness of DMs and RBDs (MLD)
Ann Varanakis, King Pharmaceuticals; John Miller, Velocity LLC
Haymarket (Bronze Level, West Tower)

Selling Skills Assessment: An Innovative Approach to Improving Sales Professional Effectiveness (D)
Shane Douthitt, Warner Development; Jon Hess, Auxilium Pharmaceuticals
New Orleans (Gold Level, West Tower)

A Man Presents, A Woman Presents -- Who Influences? (HT)
Cyndi Maxey, Maxey Creative Inc.; Kevin O’Connor, Kevin E. O’Connor & Associates, Ltd.
Picasso (Bronze Level, West Tower)

Winning Market Share -- Five Deadly Sins of Launching New Products (HT/DEV)
Steven Gielda, Sales Momentum; Leo Tilley, Kimberly Clark Corporation
San Francisco (Gold Level, West Tower)

Becoming a Trusted Business Adviser (D)
Rocky Leavelle, Romar Learning Solutions, LLC; Michael Capaldi, Sanofi-Aventis
Toronto (Gold Level, West Tower)

Structured Best Practice Sharing -- Learning from Each Other (HT)
Christie Sterns, Training Makes Cents Inc.; Marc Lalande, Learning GPS
Water Tower (Bronze Level, West Tower)

3 pm-6 pm: Reception with hors d’oeuvres and cocktails; dedicated exhibit hall time in the Riverside Exhibit Hall (Purple Level, East Tower)

Wednesday, May 13

6:30 am-5 pm: Industry Partner Registration open

6:30 am-5 pm: Member Registration open

6:30 am-7:45 am: Preferred Industry Partner Breakfast (by invitation only)
Acapulco (Gold Level, West Tower)

6:45 am-7:45 am: Breakfast Roundtable Discussions (all welcome)

Roundtable topics:
Talent Development for Medical Device (DEV) (moderated by Carl Thoresen)
Continuous Learning (MLD) (moderated by Beth Egan)
Emerging Technologies (IDD) (moderated by Enid Crystal)
Leadership (MLD) (moderated by Jeff Taylor)
Building Your Career with Networking (HT) (moderated by Steve Woodruff and Jerry Clor)

8 am-9 am: General session (all welcome) in the Regency Ballroom (Gold Level, West Tower); Keynote by Charlotte Sibley

9 am-9:15 am: Break Regency Foyer (Gold Level, West Tower)

9:15 am-10:45 am: WORKSHOP PERIOD 3

Creating a Dialogue -- Second City Style: Improvising Your Way to Better Communications (HT)
Robyn Scott, Second City Communications; Sarah Finch, Second City Communications
Acapulco (Gold Level, West Tower)

How to Build a Competency-Based Training Program for Marketers: A Case Study (HT)
Beth Rogers, Point Taken Consulting; Deborah Owens, Centocor
Atlanta (Gold Level, West Tower)

Leadership Competencies: What Separates the Best from the Rest? (MLD)
Diana Kramer, Kramer Consulting Solutions Inc.
Columbian (Bronze Level, West Tower)

A New Map of Leadership (MLD)
Katherine Pappa, Center for Creative Leadership
Comiskey (Bronze Level, West Tower)

Advancing Excellence: Professional Development Planning for Trainers (IDD)
Barbara Lockee, Virginia Tech; Suzanne Rinker, Wyeth; Jeff Taylor, Sanofi-Aventis; Michelle O’Connor, CMR Institute
Crystal A (Green Level, West Tower)

What Drug Development Can Teach Us about Measuring Learning (HT)
Roy Pollock, Fort Hill Company
Crystal C (Green Level, West Tower)

But I Didn’t Sign up to Manage Projects! (F)
Steve Woodruff, Impactiviti; Robert Holliday, Boehringer-Ingelheim
Gold Coast (Bronze Level, West Tower)

Evolution of a Compliance Program: Partnering with Business (HT/DEV)
Robert Posch, Schering-Plough
Haymarket (Bronze Level, West Tower)

Implementing a Customer-Centric Training Accountability Model (D)
Ryan Evans, Wyeth Pharmaceuticals; Kate Domenick, Training and Communications Group, Inc.
New Orleans (Gold Level, West Tower)

The Sales Force of the Future (Heads of Training -- Invitation Only)
Rick Rosenthal, Health Strategies Group; Denise Woltemath, Health Strategies Group
Picasso (Bronze Level, West Tower)

Virtual Worlds for Pharmaceutical Sales Training (IDD)
Koreen Olbrish, Tandem Learning; Filipe Duarte, Merck & Co. Inc.
San Francisco (Gold Level, West Tower)

Leading, Recruiting, and Retaining Talented Trainers (D)
David Davis, Romar Learning Solutions, LLC; Tony De Melo, Bayer Diabetes
Toronto (Gold Level, West Tower)

Advanced Classroom Management Tactics (F)
Michael Dunphy, Mike Dunphy Enterprises
Water Tower (Bronze Level, West Tower)

10:45-11 am: Break in the Regency Foyer (Gold Level, West Tower)

11 am–12:30 pm: WORKSHOP PERIOD 4

Recognizing Specialty Focused Training Opportunities -- Doctor Panel (HT)
Michael Kessler, MD Mindset; a practicing oncologist and cardiologist on panel; Paul Hardy, Abbott Laboratories
Acapulco (Gold Level, West Tower) (Gold Level, West Tower)

Best Practices in Marketing Training (HT)
Mary Lacquaniti, Healthcare Communication & Marketing Association; Marie Mickey, The Avery Group; Debra Newton, Genentech; Deborah Owens, Centocor; Jim Trunick, Allergan
Atlanta (Gold Level, West Tower)

Listening Skills That Get Results (F)
Thomas Vishia, Tom Vishia Associates, Inc.
Columbian (Bronze Level, West Tower)

Story Theater -- Using Stories to Enhance the Effectiveness of Training (F)
Doug Stevenson, Story Theater International
Comiskey (Bronze Level, West Tower)

Webinars with Wow Factor: Creating Memorable Meetings across the Globe (IDD)
Rebecca Pluth, Bob Pike Group
Crystal A (Green Level, West Tower)

Get Control Of Meetings... and Get More Done! (HT)
Mike Song, Cohesive Knowledge Solutions; Paul Ruane, Schering Plough
Crystal C (Green Level, West Tower)

Training Between Phase II, Phase IV, and POA (HT)
Debbie Allen, Red Nucleus; Laci Randel, Sanofi-Aventis; Nick Garreffa, Sanofi-Aventis
Gold Coast (Bronze Level, West Tower)

A Foundational Understanding of Device and Diagnostic Reimbursement in the U.S. (DEV)
Kathryn Barry, Medical Education Training Associates, LLC (META)
Haymarket (Bronze Level, West Tower)

Networking for Success (D)
Dan Scott, Cephalon; Susan Iannone, Schering-Plough Corporation; Tom Davies, Graceway Pharmaceuticals; Mani Chidambaram
New Orleans (Gold Level, West Tower)

Developing and Implementing Career Pathways for Aspiring Account Managers (MLD)
Carl Thoresen, Cornerstone Management Resource Systems; Tom Ellis, Cornerstone Management Resource Systems; Frank Kohler, Boehringer Ingelheim Pharmaceuticals, Inc.
Picasso (Bronze Level, West Tower)

Exploiting Technology to Rapidly Deploy Clinical-Based Training (IDD)
Michelle Youngers, ScienceMedia Inc.; Chauncey Smith, ScienceMedia Inc.; Blanca Batlle, Genentech
San Francisco (Gold Level, West Tower)

Driving Sales Force Effectiveness through Training and Development (D)
George Schmidt, Campbell Alliance; Debra Limones, Abbott Laboratories
Toronto (Gold Level, West Tower)

10:45 am-2:15 pm: Exhibit hall open, Riverside Exhibit Hall (Purple Level, East Tower)

12:30 pm-2:15pm: Lunch in the Riverside Exhibit Hall (Purple Level, East Tower)

2:15 pm-3:45 pm: WORKSHOP PERIOD 5

Cross-Generational Synergy in the Workplace (HT)
Mike Frost, Romar Learning Solutions, LLC; Hal Henderson, Daiichi Sankyo
Acapulco (Gold Level, West Tower)

A Customer-Centric Selling Solution for the Digital Age: The Tablet PC (HT)
Bridget Siebenson-Hoag, Ortho-McNeil Janssen Pharmaceutical, Inc.; Alfredo Perez, Ortho-McNeil Janssen Pharmaceutical, Inc.
Atlanta (Gold Level, West Tower)

EXTENDED: Advanced Leadership Development for Experienced Sales Managers (MLD)
Colin Maiorano, Strategyworx
Columbian (Bronze Level, West Tower)

The 10 Most Common Testing Mistakes -- And How You Can Avoid Them (IDD)
Steven Just, Pedagogue Solutions
Comiskey (Bronze Level, West Tower)

Business Savvy Boost: Building an Extraordinary Reputation (F)
Marjorie Brody, BRODY Professional Development
Crystal C (Green Level, West Tower)

Staffing Training When Nobody Wants to Move -- Creative Solutions for Training Departments When Traditional Staffing Solutions Don’t Work (MLD)
Kim Rowe, Agentive; Kim Baker, LifeCell Corporation
Gold Coast (Bronze Level, West Tower)

Advanced Selling Scenarios Related to Medical Device and Diagnostics Reimbursement (DEV)
Kathryn Barry, Medical Education Training Associates, LLC (META)
Haymarket (Bronze Level, West Tower)

EXTENDED: How to Increase the Return on the Same Training Investment (D)
Roy Pollock, Fort Hill Company; Brent Kiff, Genentech
New Orleans (Gold Level, West Tower)

How You Can Make E-Learning Knowledge Stick -- Using the Right Tools (IDD)
Suzanne Burrell, Total Learning Concepts; Glen Low, Total Learning Concepts; John Worobey, Sanofi-Aventis
Picasso (Bronze Level, West Tower)

EXTENDED: Communicating Value with Evidence-Based Medicine (HT)
Daniel Friedland, SuperSmartHealth
San Francisco (Gold Level, West Tower)

Leveraging a Continuum Approach to Build Sustainable Training Programs (D)
John Bye, Campbell Alliance; Bill Ahern, Bristol-Myers Squibb
Toronto (Gold Level, West Tower)

SlideShow Karaoke: Presenting When Prep Time Is Tight and the Stakes Are High (F)
Beth Rogers, Point Taken Consulting; Carla Curtsinger, Point Taken Consulting
Water Tower (Bronze Level, West Tower)

3:45 pm-4 pm: Break in the Regency Foyer (Gold Level, West Tower)

4 pm-5:30 pm: WORKSHOP PERIOD 6

Leveraging Conflict in the Classroom (F)
Davie Floyd, Informed Medical Communication
Acapulco (Gold Level, West Tower)

Global Learning: A Strategic Approach to a Growing Challenge (D)
Eric Jacobs, Lionbridge; Dawn Epstein, Ortho-Clinical Diagnostics (Johnson & Johnson)
Atlanta (Gold Level, West Tower)

Leadership Excellence: The Disney Way (MLD)
Susan Pearsall, Disney Institute
Comiskey (Bronze Level, West Tower)

Behavioral Styles in the New Sales Model... and the Next Wave of Reps (HT)
Beth Aust, Allergan, Inc.; Kai Furer, Insights Learning and Development
Gold Coast (Bronze Level, West Tower)

Reinvigorating Compliance Training with Simulation and Mobile Learning (IDD)
Feargal Delaney, Intuition; Bill McDunphy, Intuition
Haymarket (Bronze Level, West Tower)

ENDO Innovate: Creating a Dynamic Sales Force Performance System (HT)
Christopher Renneboog, Metrix Group Inc.; Nicole Guiliano, Endo Pharmaceuticals
Toronto (Gold Level, West Tower)

6 pm: Dine-arounds in Chicago; sign up at Member Registration to join other SPBT members for dinner at some of Chicago’s favorite restaurants

Thursday, May 14

6:30 am-7:45 am: Breakfast

6:30 am-11 am: Registration open

8 am-9:30 am: WORKSHOP PERIOD 7

Build Your Own Opportunity Network (HT)
Steve Woodruff, Impactiviti; Donald O’Guin, Pfizer; Jerry Clor, Roche Laboratories Inc.
Acapulco (Gold Level, West Tower)

Developing Emotionally Intelligent Coaches (MLD)
Scott Livingston, IntegratEI
Atlanta (Gold Level, West Tower)

Blended Learning -- A Focus on Learning and Engagement (IDD/DEV)
John Weir, BI; Peder Jacobsen, BI
Comiskey (Bronze Level, West Tower)

How to Tell a Story and Tie It into Training (F)
Cyndi Maxey, Maxey Creative Inc.
New Orleans (Gold Level, West Tower)

Tools to Enhance Persuasive Communication in the Business Setting (MLD)
Dan Scott, Cephalon; Patricia Scott, Wharton School of Business, University of Pennsylvania
San Francisco (Gold Level, West Tower)

Practical Tips for Implementing Graphics and Illustrations to Increase Training Effectiveness (IDD)
Andrew Gunning, ETSI; Sal Christina, Stryker Orthopaedics; Frank Penta, EdD, ETSI
Toronto (Gold Level, West Tower)

9:30 am-10 am: Break in the Regency Foyer (Gold Level, West Tower)

10 am-12 pm: Closing session (all welcome) Regency Ballroom (Gold Level, West Tower): Workshop with Second City

12 pm: Conference ends